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Pinterest is the hot new thing for bloggers to build their traffic. The passive traffic you get from Pinterest is well worth the time and effort that it takes to master it. If you’re not a Pinterest pro, there are a lot of things you could be doing to increase Pinterest traffic. We go more into depth into how to correctly set up your Pinterest account and what you need to know in our Pinterest ebook, but here are the top 5 things you could be doing on Pinterest that are hurting your traffic and how you can fix them to increase Pinterest traffic.
1. Using small horizontal pictures for your pins
What not to do: Small horizontal pictures; as your pins can really hurt your chances of being successful on Pinterest. This is something that a lot of people who are new to Pinterest do, and wonder why they’re not seeing results. Think about it this way. Are you more likely to notice a big tall flyer on the wall or a business card tacked up on a wall? The business card will get lost among a sea of tall flyers 99% of the time.
What to do instead: Create tall vertical pins using the Pinterest sized template on Canva. The specifications are set for this as 735 x 1102. Add a catchy title to the pin and pops of color to make it stand out. Check out these examples below.
2. Leaving your pin description blank or letting it auto-generate
What not to do: Don’t leave your pin description blank or only use the title of your post. Pinterest is a search engine like Google. If you leave them blank or only use your Google friendly SEO phrase, you could be missing out on valuable PASSIVE traffic from people finding your pins from searches.
What to do instead: Think about what you would search for if you wanted to find that pin. Add 2-3 different search phrases to increase your chances of someone finding your pin. Don’t forget to add the city and country if it’s a location based pin. Include 2-3 relevant hashtags as well! For more information on how to write a pin description that shows up in searches, you can check out this post.
What not to do: Do not only share the pin to your own boards and pray for a miracle. This is usually not going to work, even if you have thousands and thousands of followers. When you share to your own boards, you’re limiting yourself to only those who are following you. You want to get your pins in front of as many eyes as possible to increase the chance of people sharing it with their audience.
What to do instead: Find high quality group boards with at least as many followers as you have and more than a handful of contributors. You also want to make sure that the rules do not say “no repeat pins.” That means you can’t share any pin more than once to that board and means it won’t be worth your time.
Check out this Facebook group to find group boards or give us your email so we can send you a link with 65 travel group boards!
4. Having a regular Pinterest Account
What not to do: Pinterest isn’t Instagram. There are absolutely NO repercussions associated with switching to a business account. In fact, you’re missing out if you do not have one! It allows you to track your stats, see what pins are doing well, what groups are your best, and much more. It’s extremely important to analyzing and improving your Pinterest game.
What to do instead: Enable your business account with a few easy clicks.
- Go to your Pinterest profile page.
- Click the three dots right above your name.
- Click access business tools and fill out your Business name and your website.
- Click convert and voila!
You now have access to all of your profiles stats including the number of people who see your pins, how many people click your pins, etc.
5. Having regular pins instead of rich pins
What not to do: I’m sure most people don’t even know what a rich pin is. I know I didn’t when I first started on Pinterest. A rich pin is a way for Pinterest to essentially approve/validate your content, which boosts your pins in their search engine. By not enabling rich pins, your blog’s name doesn’t show up when other people share your pin. Check out the difference between these two pins.
What to do instead: Enabling rich pins literally takes less than 5 minutes. I absolutely LOVE this guide to enabling rich pins and share it with everyone who asks me about it (Set Up Rich Pins).
It might take 24 hours for your pins to start showing up as rich pins, but it’s worth it. You don’t have to re-upload them or change anything. They will do it all automatically. It’s a little switch that will go a long way in increasing your Pinterest reach.
There you have it! If you’ve been doing any of these 5 things, make sure you fix them as soon as possible so you can increase Pinterest traffic. If you’re still confused about how to set up your Pinterest account, go check out our super affordable ebook. Your Pinterest and your blog will thank you later.
Pin these Pinterest tips to your blogging board on Pinterest by Clicking on the Pin Below!
Admin & Pinterest Manager
Jess is a cat loving, mountain climbing, cowgirl boot wearing travel blogger from Texas, USA.
She is a recent graduate from Colorado State University in Human Development and Family Studies. When not teaching the future of her country, Jess is usually on her laptop doing Pinterest Consultation for bloggers and small businesses, working on her blog, or sharing funny cat videos and memes.
Within the next 5-10 years, Jess hopes to be location independent so she can see as much of the world as possible. If you’re looking to talk cats, country music, mountains, wine, or Pinterest with, Jess is your gal.
Connect with Jess on her site Thrifty Traveler Tips.