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Collab posts can be beneficial for both bloggers taking part and the bloggers hosting them. They are a great way to get content out there to a different audience as well as earn karma points for collaborating and networking! If you’re unsure what the benefits of collaborative blog posts are and why it makes sense to take part in a collab blog post or to host one when you could be writing your own content, read on!

1. Reach a larger social media audience

With social channels always changing their algorithms and there being an ongoing battle to increase your reach and engagement, collab posts are a perfect opportunity for cross promotion. In most cases, all bloggers who contribute to a post will share and promote it on their channels meaning all contributors and the host benefit from increased social exposure. Plus, this can also mean you get more exposure on some of your less used channels without you doing any extra work!

2. Build up your blogging network

The blogging community is like one big family 🙂 It’s a great place to connect with other bloggers with lots of opportunities for networking, support, and shoulders to cry on! With it being easy to have tunnel vision when it comes to your own blog, getting involved in collab posts is an easy way to get to know others and to build your immediate network.

3. Increase your followers

The majority of collab posts will include a link to your website or your social channels and that’s a great way for new readers to find and follow you because they related to you through your contribution to the collab post! As someone hosting a collab post having your content shared by other bloggers is likely to lead new readers to your blog where your well-placed calls to action can turn them into a follower!

4. Get content out there even when you’re feeling uninspired

We’ve all been there, tons of ideas floating around in your head but no inspiration to actually get them down on paper. During those times when you find yourself feeling less than inspired, contributing to a collab post is a perfect way to get your creative juices going again with less pressure than there is when you’re writing a full post. It’s also a relatively quick and easy way to get content on your blog

Check out all of FTB’s collab posts featuring members of our fabulous community here

5. Produce content when you’re time poor

Writing high-quality blog posts can be a time-consuming task, by the time you’ve factored in keyword research, image optimisation, formatting and the actual writing, each post can easily take several hours. Even as a full-time blogger, let alone when you have another job too, producing content consistently can be difficult. So when you’re swamped with a million and one other things, adding to or hosting a collab blog post is a great way to get content on your blog and to get your name out there associated with fresh new content. It’s much easier to write a few hundred words and find an image plus you have a deadline to stick to so there’s no backing out!

6. Build your DA through backlinks

Most collab opportunities include backlinks and these are one of the most important benefits of collaborative blog posts! Contributing to a collab blog post will usually enable you to receive a backlink or two from the hosting blog and when they have a higher DA than yours, Google will be smiling down on you and slowly increasing your blog’s DA!

7. Increase your Referral traffic

We’ve talked about the benefits of collaborative blog posts including an increase in social reach as well as followers but just the fact that readers can click through to your site from the collab post means you’ll get an increase in referral traffic. The links you provide within your contribution to a collab post should be used strategically to take readers to content that’s relevant to the collab post. Readers will already be reading about and interested in the original topic therefore, if they land on your site and find themselves on an irrelevant post they likely won’t stick around. And we all know that’s not good for bounce rates!

8. Share Different opinions

When we follow someone we usually do so because we love their message and way with words but it can be really refreshing for readers to hear from other bloggers! Mixing up the content you have on your own site can be a great way to branch out of your specific niche and grab the attention of new readers.

9. Be part of Viral Content

You know those listicle articles we all love to hate, the ‘Top 10 best beaches you will ever go to in your life!’ type posts? They do well on social media for a reason and are often a great way to produce content that goes viral. But in all likelihood, you won’t get to each one of the top 10 beaches in a short enough space of time to produce an up to date, accurate post about them. Hosting one of these collab posts means you can write about all the beaches you haven’t been to personally, but want your readers to know about. Contributing to this kind of posts means you get to be part of a listicle – need we say more? 😉

As you can see, we’re a massive fan of collab posts here at FTB! If you’re looking for new opportunities to take part in collab blog posts, we highly recommend you head over to Perlu and create an account with them. Perlu is a new innovative professional network for influencers and content creators to help you collaborate with other creatives, connect with brands, and organize and create communities to establish and grow your niche. You can join here and read more about the benefits of joining Perlu here.

Have you contributed or hosted to collab posts? Did we cover all the benefits – let us know if you noticed any other benefits of collaborative blog posts in the comments!

Lottie Reeves

Lottie Reeves

Admin & Facebook Manager

Originally from the UK, Lottie has traveled extensively across 6 continents & lived in Australia, Canada & South Africa.

She ditched the bright lights of primary classrooms to embark on an adventure exploring South Africa in a caravan as a location independent freelancer. Her next adventure is taking her, temporarily, back to the UK where she will be living in a narrowboat and bobbing around on the waterways.

A self-proclaimed princess who loves all things pink and sparkly; connect with Lottie at her site Princess In A Caravan.

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