Keyword research is time-consuming. Implementing a strong keyword strategy from start to finish in order to rank competitively can take hours and involves a combination of independent research and utilizing a keyword research tool. Having a solid basic understanding...
Blog Post Saturday Rules
Scroll down to here to read tips for your next Blog Post Saturday.
Blog Post Saturday is not meant to be used to get the most links or forced reciprocation. If you drop a link and someone doesn’t feel like your link aligns with their brand they don’t have to reciprocate. We do not monitor this. Blog Post Saturday, at its heart, is about helping others more than it is about self promotion. So, really the focus is on sharing posts that your audience will respond well to. There should be no share for share arguments, or petty frustrations.
Your admin and moderation team moderate this event only looking for posts that are not travel related or shared from a non-travel blogging account. We are not here to moderate reciprocation or other individual behavior. We expect people to be able to self-moderate, have adult conversations as needed, practice best behaviors and most of all not over think things and be able to let it go.
It is not the responsibility of FTB to ensure you have engagement, just as much as Google is not responsible to get you on page one. Facebook has an algorithm we can not control. Additionally, certain posts are just more popular than others in our group. Whether you get engagement or not is based on when you post, the description of your post, the image you use, the title of your post and the topic among other things. If you don’t get engagement one week, try something different next week until you’ve figured out what works best.
12am Saturday -11:59pm Saturday London Time: wall open for new posts and engagement
11:59pm Saturday London Time: Wall closed for new posts
11:59pm Saturday – 8am Sunday London Time: Reciprocation time for engaging on posts. Any comments made after this time will earn you a strike.
8am Sunday London Time: You should turn off comments on your own post. You can also turn off comments when you are no longer able to reciprocate.
When is Blog Post Saturday?
Blog Post Saturday runs for 24 hours from 12:00am Saturday to 11:59pm Saturday, London time.
It is your responsibility to use your own methods to calculate the time – you can do so by checking the clock below or using this world clock. If you post anywhere outside that window your post will be immediately removed. We have to honor this as we need the feed cleared out for questions and normal engagement during the week.
- New York
- Los Angeles
What are you Allowed to Post?
You are allowed to post to the wall one travel related post with the tag #BlogPostSaturday.
Your post must be more than 50% travel related. Including the word travel in a post, does not count. If the post is more cultural or lifestyle or other than travel, it is not allowed. A member of the FTB team will remove non-travel related posts, however, it is important you do not even attempt to use these types of post as you start to engage with other posts because at that point we can not control
Some common non-travel related posts we’ve been having issues with lately: Recipes, in which you mention in one sentence you’ve eaten similar food while traveling. This is lifestyle. Gift guides where you mention in one sentence to give someone the gift of travel, gift guides for travelers is fine though. Reviews of a play you saw, or a place where you ate that does not involve a travel itinerary or round up of events to do in a city. Cultural. If you talk about a cultural aspect, such as how to celebrate a holiday in Korea, without how it relates to being an expat or if you travel to a certain area, then it’s not travel, it’s lifestyle.
Blogging and Social Media resources are not allowed. These included things such as, how to start a blog, how to reach page one of Google, top Instagrammers to follow, how to use twitter, etc.
You must share a post directly from your website
Leaving Your Link
When you first drop a link to your post it is best to include a write-up and ensure your post has an image. If you just drop a link, with no description people are less likely to be interested in your topic and not engage with you.
Engaging With Others
Engage with 2 accounts.
After you post your link you should then search out two other posts and interact with them in a genuine way. If you find posts that are similar to your niche, your topic or align with your values, you will be benefiting both parties.
Look for people who don’t have as much engagement. Someone who already has 20+ comments may have a hard time reciprocating in the allotted time.
You should share and engage with others in meaningful ways. It is better to engage with 5 people with quality engagement than spam 20 posts with poor engagement. No one wins if you just stop by to mix someone’s post. Think about how you can share this person’s post to benefit them the most.
Once you’ve shared their post, let them know. Remember that some people need to leave incomplete links as they will be marked as spam, others may ask you to find their name on the wall, others will link directly. All forms of these are acceptable, as it depends on what type of computer people are using, what OS they are on, if they are on mobile vs desktop and if they are frequently marked as spam.
Check the dates.
Don’t comment or bump posts from last week. A date stamp is on each and every post. Make sure you interact with this week’s post, not last week’s.
After Blog Post Saturday Ends.
At 11:59 pm London time the wall closes to new blog posts. However, you will have 8 hours to continue reciprocation to comments on your thread. At 8 am London time, no more comments on BPS are allowed, to clear the wall for regular business.
If you come back to reciprocate after that time, simply like the person’s comment to let them know that you showed them some love. Do not respond to their comment or you will receive a strike for a late bump.
Once 8am London time happens, please turn the comments off on your own post.
Don’t strategically bump After BPS has ended.
This is the fastest way to get on everyone’s sh*t list and is a major issue for us. We want blog post Saturday to be contained to a window. It is open for 8 hours after it closes and if you can’t return the favor and interact with blogs over the during the 32-hour window – don’t participate. If we notice strategic bumps, we may close the comments and issue a strike.
Every time an Admin or Moderator sees a BPS post surface in the middle of the week, that post will instantly be removed or comments turned off. You may receive a strike. This is so important as our group is first and foremost a place for learning and support. We want the wall to remain clear for questions and help during the week.
Blog Post Saturday Tips
The purpose of Blog Post Saturday is for you to find content that your audience would respond well to while supporting fellow FTBers. So it’s important to remember that not to remember that engagement and how ‘well’ you post does may change from week to week.
Remember that the type of engagement you receive is determined by others
How people engage with your content is supposed to be based on which of your platforms that post would do best on for them. Again, it is meant to be done with a purpose rather than as a mindless share for the sake of it.
Look at your engagement in the group over the past few weeks.
If you search your name, does anything come up? If not, that means you’re telling Facebook you’re not active in this group so they take that into consideration when prioritizing what posts are being shown.
What time did you post your BPS? The closest you can get to the start of BPS, the better.
That’s when everyone is on posting and engaging so you can get a lot of engagement quickly which also tells Facebook hey this is an awesome post and will show it at the top of the group AND send it out to people’s news feeds.
What topic did you share this week?
Is it something that is niche specific that makes it harder for a large group to relate to? Is it being posted in the wrong season? Does your title need to be more attention grabbing? Are your photos as amazing as they could be? You can also look up keywords for your post to see how posts in the past did and compare their title and pics to yours. Your writeup that goes along with your BPS post when you share it to the group MATTERS! Say something that gets people’s attention and makes them excited to engage with you or read your post.
Did you bump your post in the middle of BPS when you didn’t get any reciprocation?
No? Why not? If you see you have no engagements after a few hours of having it up, leave a comment on your post bumping it back up to the top saying “bump” or something like that. Don’t leave a negative or sarcastic comment saying this is why you never do BPS or anything like that or it will drive people away.
Don’t take it personally!
As we talked about in this thread, there are so many things that come into play when it comes to choosing your BPS and Facebook showing it to people. FTB isn’t specifically making it so people don’t get clicks and no one is purposely leaving you out. With over 300 posts going out and 3,000 comments bumping random BPS posts up throughout, you have to understand that sometimes it’s just luck on who sees the post and if it takes off.
There are no cliques in our group.
There are a lot of members who have been in our group for years and who know each other well and who have been helping other bloggers in the community for years. Those who are active and constantly posting in FTB are more likely to know people in the community who also know that they like their voice/content on their blog because they have seen that it is consistently good week in and week out for years. Those people also have a lot of Facebook juice in the group because they have been long time active members so when they post, naturally Facebook shows it to more people. That should inspire you to be more outspoken in the group and make more connections.
There is also something to be said for those big full time bloggers whose blog is a source of income knowing how to choose titles, photos, and copy that encourages you to click AND choosing a post they know fits the FTB audience and interests because that’s their job and something they do everyday. Learn from them! If you have a similar post, look at your title, photos, and what you wrote when you shared your post to see what you can improve and see if your BPS gets more traction the next time you post keeping that in mind.