SEO is probably one of the most mysterious aspects of travel blogging. A lot of guides out there focus on what you can do to improve your SEO game, but they often don’t highlight what you are doing wrong making it hard to target problem areas to fix them....
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If there is one thing FTB really loves, it’s Canva! We use it every single day to create awesome graphics for our social media, website, and our newsletter. If you don’t know what Canva is, it’s a free online program designed to help you create professional graphics yourself. First, we will tell you a little bit about why we love Canva, then we will jump into the specifics of why we recommend upgrading to Canva Business, the paid version of Canva instead of using the free one.
- 1 Why do we love Canva?
- 2 Perks of Canva Business
- 2.1 1. You can upload your logo
- 2.2 2. You can add more branded colors
- 2.3 3. You can add your brand fonts for easy access
- 2.4 4. You are able to upload your own fonts
- 2.5 5. You can create more than 2 folders to organize your graphics
- 2.6 6. You can create folders to organize photos
- 2.7 7. Access to more free layouts
- 2.8 8. Access to more free photos and they’re organized into categories
- 2.9 9. You can search keywords BY free photos instead of a mix of free and paid photos
- 2.10 10. You can resize graphics
- 2.11 Share this:
- 2.12 Related
Why do we love Canva?
If you’re new to graphic design and don’t really know where to start, then Canva is perfect for you. It is very intuitive with guides to help you center text, premade templates, free photos, and more.
Perks of Canva Business
1. You can upload your logo
Canva Business puts your logo in a special logo folder in your photo uploads so you can easily access any logos you need for projects. It’s much easier than sorting through all of your photos whenever you want to add it to a graphic (been there done that!). You can add multiple variations of your logo here too if you have more than one. You can do that under the ‘Your Brand’ tab.
2. You can add more branded colors
With the free Canva you can choose up to three branded colors under the ‘Your Brand’ tab, but with Canva Business, you can choose WAY more than that. I love this too because it suggests colors that go well with the colors you already selected. Having all of your branded colors is awesome because it makes them easily accessible when you want to change the background or the color of your text instead of typing in the color code each time you want to use a 4th or 5th color in your branding.
If you need help choosing your branded colors, you can check out this post by Canva. It even has some premade color palettes you can download to use.
3. You can add your brand fonts for easy access
Under the ‘Your Brand’ tab you can choose what branded fonts you want to use for your graphics. When you do this, whenever you choose heading, subheading, or body text it will automatically make them your branded fonts so you don’t have to go in and change them every time like you do with the free version. This alone saves me hours when I’m designing because it’s already done for me!
If you need help choosing font combinations, you can check out Canva’s resources. They have 20 font combinations to help inspire you with a description of why they look good together!
4. You are able to upload your own fonts
This is an awesome feature of Canva Business because while Canva recently uploaded a TON of new free fonts, they don’t always have THE font you want.
This is especially true if you have someone professionally design your brand your blog or business like we did using Eight Corners. You can google “free download for “x” font”, download it to your computer, then upload the files either in the ‘Your Brand’ tab or when you are editing a photo with the text box open. When you go to choose a font, there is a spot at the bottom that says upload a font.
5. You can create more than 2 folders to organize your graphics
Anyone who knows me knows how much I like things to be ORGANIZED. It drove me crazy that I couldn’t categorize my graphic templates so they were just all over the place.
With Canva Business, we can have specific templates for FTB group graphics, Twitter graphics, website graphics, etc. so we know exactly where to find a template if we need it! This makes it much faster to create graphics because you aren’t sifting through hundreds of templates looking for that specific template you want to use (it’s seriously the worst!). This has saved us a lot of time and headaches by narrowing the search for a template down to a handful of templates instead of 100.
6. You can create folders to organize photos
This is one of my absolute FAVORITE features of Canva Business. I have spent 20 minutes looking for one photo I KNEW was uploaded to Canva before and it made me want to cry. We like when things are streamlined and easy so this is amazing!
If you create graphics for clients you can put each person’s graphics in a different folder to keep them separate. FTB uses them to separate pictures by blog posts so we can easily create graphics later like during our recent rebrand!
7. Access to more free layouts
Sometimes you need a little inspiration so Canva layouts come in handy. We like how many more options there are when you upgrade. They’re more advanced and unique (and a lot more of them) so you can design to your heart’s content!
8. Access to more free photos and they’re organized into categories
I mean who wouldn’t love this?! It can be hard to find some really good stock photos that actually go with the topic you’re creating graphics for. Any of the photos that have a little crown in the bottom of them on the free trial are included in the Canva Business which is awesome!
The paid version also organizes free photos into categories like people, nature, food, etc. This is an awesome feature because you can easily just click on a category to see what free photos they have related to that topic. I like to use this photo when I don’t necessarily know WHAT photo I’m looking for, but I know that I want a person in it or for it to deal with travel, etc.
9. You can search keywords BY free photos instead of a mix of free and paid photos
This is another one of my absolute FAVORITE features! It was one that I was totally wishing I had on the free version of Canva. Some days I spent 20-30 minutes sifting through paid and free photos for the one perfect photo for a graphic. When you type in a keyword into the search bar in the elements tab, you’ll see a small arrow on the right-hand side with a drop down that says free only with a crown next to it. That will show you only the free photos for that keyword which makes my heart SING!
10. You can resize graphics
This is a huge feature because it allows you to change the size of graphics on the fly, whether it’s because it didn’t quite fit where you thought it would, or if you just want to use the same design across Facebook, Twitter, and Pinterest graphics. This is a game changer for me because social media changes its recommended sizes of graphics so often it makes your head spin. If I had the free version I would have to start from scratch every time which would make me go crazy.
There you have it! 10 reasons to upgrade to Canva Business that will make your life much easier. You can upgrade by going to your Canva account and clicking upgrade. You will get a free 30-day trial. If you pay for the whole year in one go instead of paying each month, you’ll save 23%!
Admin & Pinterest Manager
Jess is a cat loving, mountain climbing, cowgirl boot wearing travel blogger from Texas, USA.
She is a recent graduate from Colorado State University in Human Development and Family Studies. When not teaching the future of her country, Jess is usually on her laptop doing Pinterest Consultation for bloggers and small businesses, working on her blog, or sharing funny cat videos and memes.
Within the next 5-10 years, Jess hopes to be location independent so she can see as much of the world as possible. If you’re looking to talk cats, country music, mountains, wine, or Pinterest with, Jess is your gal.
Connect with Jess on her site Thrifty Traveler Tips.
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