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Pinterest is a powerful tool used by people all over the world to find answers to their problems, plan trips, do DIY projects, save money, you name it! I bet you didn’t realize as a normal Pinterest user that everything you click on on Pinterest leads back to someone’s blog. Pretty freaking cool right? That means you can use Pinterest to drive traffic to your site, increase sales, grow your mailing list and so much more. Before you can do all of that, you need to create a Pinterest account for your travel blog.
Signing up for Pinterest for your blog can be scary and overwhelming, but it doesn’t have to be. Don’t worry, we have your back girlfriend! We put together this Pinterest for beginners guide so we can walk you through step by step how to sign up for Pinterest.
- 1 How to Sign up for Pinterest
- 1.1 Optimizing Your Pinterest Account
- 1.2 How to Claim Your Website on Pinterest
Why Do I Need a Business Account?
Before we jump into how to start a Pinterest account for your blog, first we need to talk about WHY you need a business account instead of a personal account like you probably already have. It all comes down to extra perks and advanced analytics. As a business account you gain access to some pretty cool features including analytics that show you how everything you’ve been pinning has been performing including how many people have seen your pins, how many clicks they have received, what the most popular pins are you’ve shared, what pins are ranking the best in search and more. This is invaluable as a business owner and blogger because you can see what’s trending on Pinterest and capitalize on that. I could go on for hours about analytics so I will stop myself there for now (keep an eye out for an in depth post in the future).
In addition to analytics, you can also enable rich pins once you have confirmed your website. What this does is give the Pinterest stamp of approval on your content showing it to more people and giving you a follow button by your name on pins and an additional pin description for even more SEO juice. Those are both GREAT things! The last pro is the ability to do promoted pin campaigns if you like ads.
As you can see, a business account is definitely a great option if you want to have a successful Pinterest strategy for your blog. Now it’s time to figure out how to set one up!
How to Sign up for Pinterest
The first step will be to go to www.pinterest.com We have that link set up so it opens in a new window so you can work through the tutorial while you hang out with us. You’ll see a log in screen that looks like the one below. Click “Continue as a Business.”
Next, it will prompt you to fill in your blog’s email and a password on a screen that looks like the one below. Make sure your password isn’t easy to guess or easy for a hacker to gain access to your account. Oh yeah, and if you’re anything like me, you should probably write it down somewhere safe so you don’t forget it and have to change it in two days when you try to log back into your account haha. When you’ve entered that information, click create account and wait for the next screen to pop up.
Once you put in your email address and password, Pinterest will start rapid firing questions at you! Don’t worry. I’ll walk you through each of them! Their first questions are about what language you prefer (preferably the primary language of your blog) and what country you are located in. That will change the Pinterest domain and interface that you see when you log in. For instance, if you choose UK it will be pinterest.co.uk if you choose the US it will be pinterest.com, etc.
The next questions will be about your business profile name and what category your business is. For your business name, you can just put your blog name in for now. We will talk a bit more about how to make your profile name more SEO friendly below. Then it asks you to choose what category your business is. The standard is professional, so that’s what we kept ours as.
After your name and category, Pinterest will ask you for your website URL. This will help Pinterest recognize that you are going to start contributing to Pinterest using your blog/website which is super important. Put in your full URL and click next.
Pinterest wants you to link some of your other accounts using their platform. It has an option to link your Instagram, Etsy, or Youtube account. If you’re planning on sharing any content from your Instagram account or if you plan on sharing vlogs (video blogs) from Youtube to your Pinterest account link those accounts now. You can always come back and do it later if you haven’t started those accounts yet.
The next question they ask is about running ads on Pinterest. I would guess that the main reason they’re asking this question is so they know whether or not to spam you with emails trying to get you to promote pins or to sell their services of promoted pin consultations. You can select I don’t know if you aren’t sure if you’ll want to run promoted pin campaigns.
Step 7 is an important screen that will ask you what your business’s interests are. Keep in mind when choosing these, that these are your BLOG’S interests, not yours. So don’t choose DIY if your blog doesn’t talk about DIY. This is going to tell Pinterest automatically what you’re going to be sharing content for and it helps curate content that you (your blog) will be interested in. Make sure you are choosing topics covered in your blog so the two match up.
Woohoo! Once you’re done with that, Pinterest will prompt you to create your first pin. Don’t worry about that yet. You’re welcome to try it out if you want, but we will cover how to create a Pinterest graphic that grabs people’s attention and how to write a Pinterest description that drives traffic to your pins in some of our other posts.
Optimizing Your Pinterest Account
The next step is optimizing and finishing the setup of your account. Hover over the three dots in the top right of the screen and click on settings. This will take you to an awesome page that allows you to fill in all sorts of information to personalize your blog’s Pinterest account.
This next graphic will be used as a reference for the next four topics. You can take a peek at how FTB has their Pinterest Profile set up and use that as a template to set your own account up.
First, edit your profile name to say your blog name, but then a descriptive saying after it like Travel Blog, Travel Blogger, etc. for SEO purposes. What that does is make it so whenever someone searches Travel Blog or Travel Blogger into Pinterest looking for travel blogs to follow or partner with, your profile shows up. If you just have your blog’s name there, it won’t.
Choose Your Picture
Next you want to choose a profile picture. Think about how you want your profile to be viewed. Do you use a logo for all of your other social media accounts? Do you use a picture of yourself? Whatever you do on your other social medias, make sure you’re consistent with it on Pinterest.
Choose Your Handle
The next step is to fill out your handle/username. If at all possible, make it the same handle you use across all of your other social media. FTB wasn’t lucky enough to have a short enough name to fit all of our letters so our Twitter and Pinterest handles are different than all of our other social media, but that’s okay! Choose whatever is the closest and easiest to remember.
How to Write Your Bio on Pinterest
Last, you’re going to write your Pinterest bio. This is important! To start off, I want you to make a list of the 3-5 most important topics you will share on your Pinterest. We are going to use those topics to work into your description.
Check out the example of our bio. See how we fit the phrases travel tips, blogging tips, social media tips, and travel bloggers to increase our chances of people finding us? Do that for yours! If you need help, don’t be afraid to ask in the Female Travel Bloggers Facebook Group.
What is the Featured Boards Function?
That is a cool place where you can tell Pinterest to showcase up to 5 boards to anyone who comes onto your profile. I recommend having the board we will create later that houses all of your pins and then whatever topics perform the best for you/describe your account the best. That’s something we will talk about more later, but I wanted to touch on that now while we are here.
How to Claim Your Website on Pinterest
This is another VERY important section. This is what is going to tell Pinterest that you’re a legitimate business with a website of your own that you are using to create and share content. In order to do that, you need to claim your website. We’re going to walk you through how to do that here.
First, go to your Pinterest settings and look for the “Claim” tab that leads you to the place to put in your website URL
Click “Claim Website” and copy the meta tag Pinterest gives you
Go to your WordPress site, hover over the Tools Option on the sidebar. Click on the one that says Available Tools
Go to where it says Pinterest Site Verification, paste the meta code you copied from above there, and then click save
Go back to Pinterest and click “Complete Confirmation.” It should give you some sort of message indicating that it is working on your request.
Some tutorials (as well as Pinterest) will want you to add coding to the top of your website, but the way we just showed you works the same way and you don’t have to try to code on your website and risk doing something really bad. If you don’t have Pinterest site verification in Available Tools, you can download a plugin called Pinterest Site Verification. Instead of going to Available Tools, you will go to that plugin and paste your meta code there instead. If you have any trouble with it, send Jess an email at email@example.com and she will help you sort it out.
Enabling Rich Pins
We talked about the benefits of rich pins earlier (basically more weight and more traffic because Pinterest says hey I know them!). So, once you claim your website (and it goes through), we’re going to have you activate rich pins. To do this, click here. Then you simply put one of your blog post URLs (not your homepage) in the spot that says enter a valid URL and click validate. If you’re setting up rich pins for your travel blog, you’ll be using the article rich pin category. It may take a bit for them to show up, but if you’re following along with our guides, you won’t have any of your own pins up yet anyway so we will be sure to check on their status when we upload our first pin.
There you go! You have successfully set up a business Pinterest account, optimized it, and set up your Pinterest analytics. Next week, we will go into how to decide what boards you need for your Pinterest account, why your boards are so important, and how to optimize them here. If you want tons of free blogging tips and a heads up about fun things going on in our community while you wait for next week’s post, sign up for our monthly newsletter at the bottom of the page. We will see you next Tuesday!
Jess is a cat loving, mountain climbing, cowgirl boot wearing travel blogger from Texas, USA.
She is a recent graduate from Colorado State University in Human Development and Family Studies. When not teaching the future of her country, Jess is usually on her laptop doing Pinterest Consultation for bloggers and small businesses, working on her blog, or sharing funny cat videos and memes.
Within the next 5-10 years, Jess hopes to be location independent so she can see as much of the world as possible. If you’re looking to talk cats, country music, mountains, wine, or Pinterest with, Jess is your gal.
Connect with Jess on her site Thrifty Traveler Tips.