If you’re in our group, Female Travel Bloggers, then I’m sure you’ve been hearing a lot about how amazing Pinterest can be for your blog. If you’re still trying to figure out what Pinterest is all about and how it can help your blog, we’ve got you covered.
What is Pinterest?
Pinterest is a visual platform that is often referred to as a type of social media, however, that label is not true. Pinterest actually operates as a search engine, like Google, but Pinterest uses pictures (pins) to symbolize the search results instead of listing websites like Google does. That means you can give your audience another place to search for and find your blog posts, especially if they are visual people like I am.
Another unique thing about Pinterest is that it allows you to save your thoughts and ideas into categories to help you plan trips, store travel tips, etc. That makes it easier for people to come back to your blog post in the future, which is good news for you! It also allows you to create boards on your blog’s profile to attract your ideal audience.
Now that you know what Pinterest is all about, let’s find out why you’re missing out if your blog is not on Pinterest.
1. PASSIVE TRAFFIC!
This is one of my favorite things about Pinterest. There are so many people on Pinterest who are looking for travel tips, ways to save money for trips, itineraries, packing lists, etc. You can take advantage of the trends by putting content on Pinterest that you notice is doing well for others. Once you pin to a few group boards or throw it in a repin thread, you get readers on your page with little to no effort for months to come! If you need some help driving traffic to your blog on Pinterest, check out this post!
2. FOLLOWERS DON’T MATTER
Yep! You heard me! I know that’s usually the opposite of new platforms, but that’s another reason why I love Pinterest so much. Because Pinterest operates as a search engine, followers are irrelevant. It uses a smart feed which generates content based on things you’ve been pinning or looking at recently. That means that even if you have 100 followers or less, you can still have thousands of page views from Pinterest!
3. YOU CAN DOUBLE RANK FOR YOUR POST
This heading is a bit misleading because you can actually rank TONS OF TIMES for the same post in a Pinterest search if you create multiple versions of your pin. I recommend creating at least 2-4 versions of your popular pins to give people more options and more opportunities for new people to see it. What I really meant by you can double rank for your post was that ranking high on Pinterest keyword searches also helps you rank on the first page of Google with that pin. By setting yourself up for success with search-friendly keywords on Pinterest, you’ll also rake in views from ranking on Google’s all mighty first page!
You may be wondering how this works. Think about this for a second. Pinterest has been around for a long time, longer than your blog probably has. That means Pinterest is given more weight and is likely to rank on the 1st page if your pin is ranking highly on Pinterest for the same keyword. I don’t know about you, but this makes me want to jump up and down!
4. SELL MORE PRODUCTS
If you’re looking for ways to monetize your blog, then Pinterest is a great place to start. Packing lists and gift guides do really well on Pinterest and are loaded full of affiliate links. You can drive traffic from Pinterest to your posts with affiliate links or your own products and start selling.
Because Pinterest operates as a search engine, most people are searching for the items in your post or something similar. Do you know where I’m going with this yet? That means those people who come to your website after searching for a product or type of product are more likely to buy than someone who stumbles across it on Facebook, Instagram, or Twitter. Capitalize on that buyer mentality and start selling!
5. MORE EMAIL SUBSCRIBERS
Many people don’t know this, but Pinterest is a great tool to help you grow your email list. You can promote freebies on Pinterest that link directly to a landing page on your website. If you don’t know what freebies are, they are free resources you send people in exchange for their email. An example of this would be a printable packing list, a pre-planned itinerary, ways to save money before your next trip, etc.
You can also put your email subscription box in the sidebar, in the post, etc. to encourage people to sign up for your email list. By converting these people to your email list, you’re converting them from strangers to fans with a click of a button. It’s amazing!
Alright, now you have some ideas of what Pinterest can do for your blog. It can help boost your website stats, sell products, rank on Google’s first page, and all without having thousands of followers. If that doesn’t convince you, I don’t know what will!
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Jess is a cat loving, mountain climbing, cowgirl boot wearing travel blogger from Colorado, USA. She writes about tips and tricks for budget travel, pet travel, and outdoor adventures. When she’s not doing that, she’s helping others harness the power of Pinterest and filling up her travel inspiration board.