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Building a blog following on Twitter is a lot easier said than done, especially when you are new to the platform. Twitter, like every social media platform, has developed a user culture that makes it easy to build your blog following once you know the right way to engage with your followers.
The three most common questions we see in Female Travel Bloggers are:
- How do I use Twitter?
- How do I gain followers?
- How do I grow my blog following?
All three questions have the same answer. You tweet.
The way you tweet and engage on the platform will determine the number of followers you gain, the rate you’ll gain them, and whether or not you are able to convert those followers into readers to your blog. Here are six of the best ways to engage your Twitter followers and build your blog following the right way.
Skip Direct Messages, Tweet Instead
If there is one thing that Twitter users complain about, and ignore, it’s automatic direct messages asking for a blog or social media follow. We get it, you are sharing and creating awesome things everywhere, it’s what we do as bloggers. But, you gained a follower on Twitter, a platform they were comfortable enough using and engaging when they found you so trying to pull them away to another platform immediately after a Follow isn’t the best move.
Instead, interact with new followers via tweets, thanking them for the follow and letting them know what you tweet about, share your blog, or introduce them to what you currently are obsessed about. A tweet shows you noticed them, gives you the chance to plug your blog to everyone again, and is more inline with the way of the majority of Twitter users engage on the platform
Ask Followers for Travel Advice
Travel bloggers with the most engaged communities are doing one thing, all the time. They ask their followers for travel advice constantly. Yes, even though they are often the ones giving the advice and sharing the world with readers, they openly ask their followers for advice. No travel blogger can know everything there is to know about a destination, no matter how many times they visit or how much they love a destination.
Instead of only ever telling, ask your readers for travel advice and watch your engagement on Twitter, and in turn your blog following grow. Ask readers everything from where they plan to travel this year to where you should travel this year. Appeal to locals for local haunts, public transportation advice, and what they still haven’t done in their hometown. Ask readers what type of coverage they want to see more of from you. People love sharing what they know, and Twitter is the perfect platform for informal sharing. Once you’ve created blog posts, YouTube videos, or shared photos to Instagram, share them on Twitter acknowledging that you took their advice to help put together your trip and content.
Show, Don’t Just Tell
Twitter is just as much a visual platform as any other social media platform, and Twitter users really respond to anything they can see. Informative tweets are fine, but we all respond better when we can see what is being talked about.
Instead of just telling your followers about your blog posts, your travels, and the next hot destination, show them. Include photos and video clips as a way of drawing attention, and then a way to direct attention. If you took a series of great photos of a destination, share a single photo with each tweet and let followers know that they can find the rest of your destination gallery at the link. By directing your followers to your content, you’ve begun to share your other platforms to an already interested audience that is more likely to clock through.
There is no such thing as oversharing on Twitter. Share your content, and when you’ve done that, share again, and when you worry that twice is too much and you might lose followers, share again. The platform moves so fast, conversations are fleeting, and anything you share comes and goes with a flick of the finger, so it oversharing isn’t ever an issue on Twitter. There is a wrong and a right way to share though.
Instead of sharing the same link to your blog post, with the title or the same one liner repeatedly, change each tweet to share something new and connect with your followers. Share a general introduction to the post for your initial post, then a few hours later share a quick fact in a “Did you know” style, and then share a third tweet asking a question or for advice in a way that drives engagement. In this way, you’ve created three ways for readers to click through to your post, and done more to capture their attention than drop a blog link. You can continue sharing the post in this way for weeks and months adding a photo to each tweet to pull readers in.
Don’t Just Tweet, Engage With Followers
The folks that are following you on Twitter are a captured audience, they are there because they like to travel and they like the content you create around your own travel. In addition to tweeting, you should be engaging with your followers, and other Twitter users, regularly.
Instead of constant tweets to try to build a blog following on Twitter, engage with followers by offering travel advice, share blog posts related to questions they have, and reply to tweets daily. Use the search function on Twitter to find conversations around the last destination you traveled to, join in and answer questions to share what you did, loved, and recommend- sharing photos and blog links where appropriate. Create Twitter lists based around specific destinations or type of travel to cut out the time it takes you to search for specific conversations. Doing this introduces your content to users in a helpful way.
Convert Followers into Readers
You can create readers out of Twitter followers. All of the above are the best practices for doing so just by tweeting everyday at a consistent pace. But as travel bloggers we want to work towards increasing our email lists, drive traffic directly to our blog page, and gain followers on other social media platforms.
We already mentioned skipping the direct message option as soon as you gain a new follower, but it is okay to still promote your work on other platforms and your blog itself. A simple ask in a tweet is the best, and most overlooked, way for Twitter users to gain new followers. Ask your Twitter followers to visit your blog, plain and simple. Invite them to sign up for your email list so they won’t miss any of the stuff you love to tweet about. Remind them that your best video content is going to be found on YouTube, and your favorite photos are curated on Instagram. Do this daily, in between all your usual tweets, and you’ll convert followers into readers at a steady pace.
Now that you are on your way to building your blog following, check out this post for more ways to grow your blog on Twitter.
Sophie is a biologist and science writer who blogs about commercial spaceflight, space tourism, and space destinations.
She travels the USA and the world to bring space to her readers as editor of Cosmic Chicago with ChicagoNow – a blog network with the Chicago Tribune Media Group.
Currently, she is working on a book and off chasing rockets!
Connect with Sophie on her site Cosmic Chicago.