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If you want to create a twitter account for your travel blog, but have no idea where to start or if it is even worth it to add another social media account, we are here to walk you through this strategic social media platform. Not only can Twitter gain you blog followers and readers, but on its own it is a powerful platform where you can represent yourself and your brand.
Beyond blog traffic, Twitter can provide you with networking opportunities among other travel blog accounts, connect you to marketing managers and decision makes in the travel industry, serve as a tool that you use to generate blog content and travel information, and serve to promote other areas of your travel blog business to an audience that trusts you.
In its most basic form, Twitter is a chatline that is meant to be used often, and mostly without limits as to what you can share. Getting set up is the first step though, and should involve a little bit of planning when you are creating an account for your blog. Here are the steps you need to take to set up a Twitter account for your travel blog.
Create a Username Related to Your Travel Blog
For the purposes of a Twitter account that is going to be attached to your travel blog, it is really important that you create a username specifically for your blog. Bloggers need to remember that most social media users discover accounts on the platform they are actually using, so your username should be the name you introduce your blog with.
Resist the urge to grab the cute nickname your family and friends use, and instead opt for a handle that closely resembles your blog name. Twitter has limits, and many of the most obvious handles are already claimed, so it may take a little finagling, but go for the most obvious to stay on brand.
Introduce Your Travel Blog
Now that you have a handle, it’s time for your best elevator pitch. Finish introducing your travel blog to the Twitter community and describe your travel blog, what you focus on, a travel niche specific hashtag, and anything else specifically about you and your blog. Include a link directly to your travel blog, location- and this can be where you focus on in your travel and writing, or where you are headed to next- to finish off the basics.
Like other platforms, this field is limited in characters so use them wisely, but make sure you let users know exactly what it is that makes your travel blog different. Twitter uses are super hashtag focused, and therefore finding new profiles to follow and engage with on just about every search session. For that reason, it is beneficial for travel bloggers to include a popular hashtag related to a niche you frequently blog, and will presumably tweet, about.
Add a Photo to Highlight Your Travel Blog
Besides your handle, a photo is the most recognizable way for new readers to find you. Your brand logo would be the first, and best, option for a Twitter photo. If you don’t use a blog logo, a clear, distinct photo of yourself is a great option. A profile photo of you in an iconic destination or in front of a landmark is a great way to introduce yourself and your blog.
Your handle, bio, and profile photo combined are how folks will find you, so while you can edit aspects of the three, they should remain unchanged in order to remain as recognizable and familiar as possible.
Follow Similar Twitter Accounts
As soon as you create a Twitter account for your travel blog Twitter will prompt you to follow accounts- don’t stress out too much over who to follow from their suggestions. Instead, take a few minutes to follow brands that are already familiar to you and relate to your travel blog, services in the travel industry you prefer and trust, and travel publications you read. Twitter is all about networking, users will check out accounts you interact with and follow, so you want to make sure you set yourself apart as someone in the know when it comes to travel.
The accounts you follow will also make a difference in the tweets and conversations you see while using the platform. There are ways to hone in on specific content that you want to read, tweet about, and share, but overall, you are going to see what you are following.
Send Out Your First Tweet
Now that your Twitter account for your travel blog is all set up, the best thing to do is jump right in and send out your first tweet. Twitter doesn’t benefit lurking, it’s a very vocal, fast paced environment, so don’t over overthink your first few tweets and just jump right in with a first, and then a couple more, solid introductory tweets.
A simple, ‘Hello, World! My travel blog is now on Twitter and excited to talk travel with all y’all!’ will suffice until you get content lined up, photos edited for future tweets, and figure out how to join in on conversations.
Optimize Your Twitter Feed
The home page is where everything tweeted out by the accounts you follow will land, and this will include tweets they share, accounts they follow and interact with, and tweets that they retweet, or share. This feed moves fast, and can be filled with a lot more than you are able to keep up with topic wise.
To narrow down what you see and hone in on the best travel content, set up Twitter lists and save travel related searches.
Think of Twitter Lists like groups on Facebook, a place where you can go to talk about one specific thing- in this case travel, travel blogging, etc. From your profile select ‘Lists’ and then ‘Create a List’. You’ll need to name your list and give it a description. The more specific your list and related followers, the more beneficial it will be to you and likely to attract followers to your list and your account. A general travel blog list could be other Travel Bloggers, travel publications you enjoy, or even travel providers. As soon as you’ve created the List, populate it with accounts that fit and you can then use this List feed as a niche specific feed to interact and engage with.
Similarly, related searches are a great way to follow trending or industry specific information from accounts that regularly tweet about things your followers are interested in. Another way to use this information is to find out about events as they are happening, to plan your trips, or to help with hashtag research. Type a keyword you want to follow into the search bar, travel for example, and then select ‘More Search Options’ on the results page. Select ‘Save this Search’ and you will automatically create a feed that is populated with every tweet that uses the search term you selected.
You Are Now Ready to Use Twitter!
Your new Twitter account is all set up and ready for action. Going forward you can use Twitter to benefit your blog and market yourself. Our Female Travel Bloggers community on Facebook is constantly sharing new ways, and exploring every tool, to boost their impact on Twitter. If you are a female travel blogger, check us out and join in the discussion!
Admin & Twitter Manager
Sophie is a biologist and science writer who blogs about commercial spaceflight, space tourism, and space destinations.
She travels the USA and the world to bring space to her readers as editor of Cosmic Chicago with ChicagoNow – a blog network with the Chicago Tribune Media Group.
Currently, she is working on a book and off chasing rockets!
Connect with Sophie on her site Cosmic Chicago.