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Once you have your account set up using our Pinterest guide, it’s time to create Pinterest boards your ideal audience is going to find useful and will be drawn towards. Creating Pinterest boards is something that takes thought and intention. It can be challenging at first to figure out what boards you need, but you’ll get the hang of it!

How to Create Boards on Pinterest

When you create a board, you are telling Pinterest what content you will be sharing. It also helps them figure out what people would be interested in your content too so they can show them your profile or your pins. We will walk you through step by step how to decide what boards to create and how to create them.

Types of Boards on Pinterest

Before we dive into creating boards, it’s important to point out that there are a few different types of boards on Pinterest. I’m going to list them out with a short little description below so you know what they are, how to tell which one they are, and where to find them.

1. Personal Pinterest Boards

These are boards you create on your own profile. These are boards that only YOU can add pins to and are typically a mix of your pins and other people’s. The one exception is a board known as your Best of board or your blog board. This is a board that is only pins from your blog so it’s easy to find your content.

2. Group Pinterest Boards

These are boards that multiple people can contribute to. They are typically used to share content that is relevant to a specific topic like Europe travel or Couples travel. The idea behind group boards is that you are borrowing that group board owner’s audience with the thought that they most likely are interested in Europe travel since the group board owner created that board. This is a good way to drive traffic and to find content YOUR audience would be interested in too. The way you tell which boards are group boards are from the small circle in the bottom left of the preview when you are looking at someone’s list of boards.

3. Secret Pinterest Boards

These are boards that can be personal or group boards, but they are hidden from normal users. You (and whoever you add as a contributor) are the only person who can see it. You can use this secret function to hide personal boards from your profile, to save pins you like the look of for inspiration, to plan content for your blog and more. All of your secret boards are found at the very bottom of your Pinterest boards list below your boards that are visible to everyone else.

How to Decide What Boards to Create

Creating your Pinterest boards is an important part of setting up your Pinterest profile. First, we will talk about personal boards to create for your blog including your blog board.

Pinterest Boards- How to create a Pinterest board

Pinterest Boards

Creating your blog board

The first board you have to create is a board specifically for your pins. This will be the first board on your profile and will be named something similar to “Your Blog”, “Best of Your Blog” “Your Blog Tips” etc. Make it obvious that it’s your content.

This board is created to give your audience a place to be binge read all of your amazing content. This also helps you keep an eye on all of your pins statistics so you can easily see how your pins are doing across Pinterest and which ones have a lot of engagement in the last 30 days.

To create a board, go to your Pinterest profile, click the boards tab, and click Create a board at the top left of the screen. A screen will pop up where you can put the name of the board and choose whether or not you want the board to be secret.

Create board - How to Create Pinterest Boards

How to Create a Board

How to Create a Secret Pinterest Board

Before we jump into creating personal boards, I wanted to touch on how to create a secret Pinterest board. You create it the same way as other boards you just click the button saying you want it to be secret. To make other boards you already have secret, go to the board, click on the pencil, and click the button that says secret, then save.

Your Blog’s Personal Boards

The boards on your Pinterest profile should be a reflection of the content you share on your website or of the content you wish to create. There are a few ways that you can brainstorm what boards to create.

First, you can go to your website and make a list of the different types of posts you have. For instance, FTB has Pinterest tips, SEO tips, Europe Travel Tips, US Travel Tips, etc. so we should use those topics to create boards. We recommend for each post, you have at least 5 personal boards that pin can go to.

You can also think of other topics that you do not write about yet that would be useful to your audience. Think of problems your audience has and make a board that is a solution to that problem. For instance, if your audience is college kids who want to travel but don’t have a lot of money you can create a budget travel board and a ways to save money board to give them resources even if you haven’t written content for it yet. If you have boards on there that are not relevant to your blog (personal boards) make them secret.

Pinterest Group Boards-How to Create Pinterest Boards

FTB Group Boards

Pinterest Group Boards

Pinterest group boards are typically run by experienced Pinterest users who have time to monitor and keep the boards clear of spam. Group boards can be great resources if people use them correctly. Unfortunately, a large number of people just drop their pins without giving other people’s pins some love. That means that group boards can be a lot of work, and not typically worth the time you could be spending creating new pins or writing new posts.

Some good uses of group boards would be if you can’t find a niche specific group board like West Coast travel or Motorcycle travel and want to create one for yourself. That board won’t have a ton of contributors so it won’t be hard to monitor that group board. To add someone to the board, you go to the board, click the pencil, then where it says collaborator, you either put their email in or you write their Pinterest name and click on their profile to invite them. They have to accept the request before they can add to your board.

How to Name Your Boards

It can be tempting to use puns or be unique when writing your board names, but don’t. Pinterest operates as a search engine so people will only find your board if you use phrases they would search. For instance, name a board Europe Travel or Europe Travel Tips instead of Romping Around Europe. Think of what you would search to find that board and use that as the name of your board.

The name of the board is important because it sends signals to Pinterest that the pins in that board are related to that keyword. It’s also important because one of Pinterest’s many search functions is by boards instead of by pins. Your audience can use these boards to find pins someone else already used to plan their trip to X destination or in your case to provide a resource for people to plan that trip.

How to Write Pin Descriptions

Board descriptions are important to help the Pinterest search engine find your boards. The SEO keyword phrases you use in your board descriptions tell Pinterest how to categorize your board and the content in them. To enter your description, go to your board, click the pencil icon, and put your description into the description box. Check out some tips to help you write an awesome Pinterest description below!

Pinterest Board- How to Create Pinterest Boards

Example of a Pinterest Board Description

What Makes a Good Board Description?

  • Introduction sentence to the board’s topic
  • Relevant keyword phrases

Compared to the pin descriptions, the board descriptions are a breeze. All you have to do is think of a casual way to introduce the board like: “Are you planning a trip to Europe and have no clue where to begin? Don’t worry. We’ve got you covered!” Now they know you have the answer to their problem AND that the board is about Europe travel.

Then, you’ll say something like this board includes or we share posts about: then list out any relevant keywords phrases. Here’s an example:

Colorado is a beautiful state in the USA with beautiful Rocky Mountains and lovely national parks. This board includes Colorado travel guides, Colorado itineraries, Colorado travel tips, transportation in Colorado, hiking in Colorado, what to see in Colorado, what to do in Colorado, what food to eat in Colorado, drinks to try in Colorado, photo tips for Colorado, packing lists for Colorado, planning tips for Colorado, national parks in Colorado and much more.

That’s it! It’s really simple, but important so Pinterest can figure out what content you’re sharing and if your board is something other people need to see. If you’re having trouble figuring out what keywords to use, you can type in the destination and see what additional keywords it recommends below the search bar.

Important Note About Writing Descriptions

When writing your keywords, you have to make sure your phrases are a full keyword by writing in X or X travel guides for each keyword. If you just list out This board includes: travel guides, travel tips, transportation, hikes, etc. no one knows WHERE it’s for which means you’re not giving Pinterest the opportunity to connect people to your content.

There you have it! Now you’re ready to add some new boards to your profile complete with SEO rich keywords in your titles and descriptions. You also know what the different types of Pinterest boards are, where to find them, and what their purpose is. Keep an eye out next Tuesday for our post on where to find content to fill your brand new boards here!

Click on the pin below to save this to your blog board on Pinterest!

Are you struggling to figure out how to create boards for your blog's Pinterest? We have your back! Come check out this guide on how to create kickass Pinterest boards, how to write Pinterest board descriptions, what kind of Pinterest boards to make, and more. Make sure you save this to your blogging board so you can find it later. #femaletravelbloggers #pinteresttips #pinterest #pinterestmarketing

Jess Stom

Jess Stom

FTB Member

Jess is a cat loving, mountain climbing, cowgirl boot wearing travel blogger from Texas, USA.

She is a recent graduate from Colorado State University in Human Development and Family Studies. When not teaching the future of her country, Jess is usually on her laptop doing Pinterest Consultation for bloggers and small businesses, working on her blog, or sharing funny cat videos and memes.

Within the next 5-10 years, Jess hopes to be location independent so she can see as much of the world as possible. If you’re looking to talk cats, country music, mountains, wine, or Pinterest with, Jess is your gal.

Connect with Jess on her site Thrifty Traveler Tips.