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Not only is Twitter a great platform to help grow your travel blog, but it is one of the easiest platforms for bloggers to use. Unlike other platforms, the need to learn new tools and functions isn’t necessary, nor does a blogger need to spend hours pouring over analytics and data just to get noticed, and most important, a blogger can create and share content quickly.
There is more than one way to tweet, engage, and grab the attention of other users on Twitter. These creative uses of the platform can create opportunities for blog growth that are always so straight forward or just clicks on links. It makes sense then to use the most straightforward of all social media platforms to grow your travel blog.
These are a few creative ideas to try today to help you grow your blog using Twitter.
Connect With Brands on Twitter
Twitter is still one of the best ways to initially connect with a brand, brands that have huge followings and are always looking for new influencers and content creators to work with. Twitter offers a casual way of connecting with brands that is hard to replicate on any other platform, whether you have an idea or desire to collaborate with a brand, or just want to grab their attention. Regularly tag brands, use their hashtag (it goes without saying that you should be using hashtags with every tweet to garner more engagement and traffic), and tweet about the creative ways you use their product. Simply getting on a brand’s radar can bring Twitter traffic or earn you a blog collaboration or sponsorship.
Gain Twitter Traffic With Photos
Photos are the simplest and best way to grow your blog using Twitter. NASA is a social media powerhouse, and several years ago I attended a conference where they gave a presentation all about their social media analytics and best practices. The one thing that made the biggest difference in engagement and traffic on the platform, and to their other websites and products, was the use of images. Tweets with images grab immediate attention, images are easily recalled, are shared, opened, clicked on, and arouse interest and further engagement. This is what every travel blogger wants and should aim for. Travel bloggers that regularly tweet incredible photography draw folks into their world, driving traffic to their work long after it was created and tweeted out all thanks to RTs and continuous sharing in the community.
Join Relevant Twitter Chats
Participating in a twitter chat offers bloggers several benefits on the platform, to your blog, and your overall blog business and brand. Chats are organized to get people together on Twitter at the same time and talking about the same thing. This is the perfect opportunity to speak up and let everyone know that you are active, you know your niche, and you are both willing to learn and share. This is just the most obvious way of generating blog traffic during a Twitter chat, learn more on this post covering the many benefits of participating in a Twitter chat. Someday soon you may even host a Twitter chat of your own!
Generate Curiosity & Blog Traffic With Tweets
I’m not encouraging click bait, but the reason it is so successful is because it only tells viewers enough to get them to click onto a link out of curiosity. This technique is something I see most bloggers struggle with when they tweet. I already mentioned how photos are one of the best ways to generate interest, so begin to use them to generate interest and conversation around your travels, your blog, and your most recent projects. Tease your posts, your travels, your next big brand collaboration and then always make sure to lead readers towards your work. Not only does this generate engagement through conversation on Twitter, but it drives traffic to your blog. Do this with your Twitter profile too. Instead of just dropping your blog link into the website field, add your most recent work, or even create a landing page created just for Twitter followers looking for more info about you and your work.
Grow Your Blog with Twitter When You Listen to Your Audience
Folks have a lot to say, and they like to know they are being listened to. Stop thinking about Twitter as a place to just be heard, and start thinking about it as a place to listen. Use the poll tool to poll followers about everything from what to blog about next to where you should travel to next. Ask followers to contribute opinions and thoughts on the issues you are writing about to help you craft your next blog post. Followers that feel valued are more likely to stick with you for more than a tweet
Hopefully these ideas give you some new ideas for engaging on Twitter in order to generate more blog traffic. Join the conversation and share your ideas for growing your blog with Twitter in the Female Travel Bloggers group!
Sophie is a biologist and science writer who blogs about commercial spaceflight, space tourism, and space destinations.
She travels the USA and the world to bring space to her readers as editor of Cosmic Chicago with ChicagoNow – a blog network with the Chicago Tribune Media Group.
Currently, she is working on a book and off chasing rockets!
Connect with Sophie on her site Cosmic Chicago.