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In an earlier post describing how to set up a twitter account for your travel blog I discussed how to optimize your twitter feed with Twitter lists. While this is one of the best uses of Twitter lists, they are useful for so many other reasons.

This guide will explain Twitter lists to you in greater detail, break down how to create them, and then the many reasons and ways to use lists to promote your brand, blog, grow your Twitter following, and create a community on the platform.

What is a Twitter List

A Twitter list is just that, a list on Twitter. They consist of Twitter accounts that are compiled by Twitter users. Anyone can create a Twitter list, and anyone with a Twitter account can be added to one.

The general idea behind lists is to organize the people you follow by interests. A travel blogger from Chicago that loves solo travel, exploring museums, and reads travel mags might create individual Twitter lists for Chicagoans, solo travelers, travel bloggers, museums, and travel mags. She might also find herself added to lists for the same, multiple lists even, created by other Twitter users.

How to Create a Twitter List

As soon as you’ve decided what interest you want to base your Twitter list around, you can create a list- or ten. From your profile page, select the ‘Lists’ tab, and then select ‘Create New List’ and a popup will appear. Name your list and add a brief description, but keep in mind that the name and description should either be search friendly or branded.

For example, a search friendly name would be, Female Travel Bloggers, and a search friendly description would be: Amazing female travel bloggers on Twitter. Anyone searching for a few good female travel bloggers to follow will find your list and potentially follow it and/or the individual Twitter accounts that make us the list.

Branded Twitter lists can be created to promote your blog, promote a project, feature a destination or event you are involved in, to coordinate users or a campaign, or anything really in a fun and catchy way. Generally, branded Twitter accounts are followed and used by those in the know. Name and describe these types of Twitter lists accordingly.

Finally, decide if you want your list to be public or private. Public lists can be viewed and followed by everyone, and Twitter accounts added to the list are notified that they have been added to your list. Private lists are useful too, but the feed and accounts added can only be added by you. These are useful for organizing content shares, individuals and information that you want to follow but don’t necessarily want to advertise or promote.

Basic Use of Twitter Lists

In its most basic form, Twitter lists are used to keep track of people that you follow on Twitter. As your following list grows, so does the noise on your feed. To make sure that you are able to see the content shared by preferred Tweeters, lists are the ultimate organizing tool.

Feed Optimization

That noise on your feed also makes it difficult to find the content that you really want to see and share with your own followers. As a travel blogger you want to ensure you are regularly sharing information that both sets you up as an authority in your travel niche and captures the attention of your own followers.

To optimize your feed, or pick and choose what content you see, create as many lists as you deem necessary and then view individual list feeds in place of your general home feed. These optimized feeds are especially great for driving engagement as familiarity with others in the feed grows, because you regularly view, share, and interact with each other’s shared content.

Create Community Around Twitter Lists

Branded and community based twitter lists are a great way to engage with dozens, or even hundreds, of Twitter users- like members of Female Travel Bloggers. These lists can be a powerful tool when it comes to getting the message out about a passion project, event, or destination. These communities and interactions are best when paired with a hashtag and branded content, but spontaneously generated content can also go viral when shared to an active Twitter list.

Now that you know how to create Twitter lists, try making a few to boost your following on Twitter and over on your travel blog.

Sophie Sanchez

Sophie Sanchez

FTB Member

Sophie is a biologist and science writer who blogs about commercial spaceflight, space tourism, and space destinations.

She travels the USA and the world to bring space to her readers as editor of Cosmic Chicago with ChicagoNow – a blog network with the Chicago Tribune Media Group.

Currently, she is working on a book and off chasing rockets!

Connect with Sophie on her site Cosmic Chicago.