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So you decided to try out Tailwind to help increase traffic to your blog from Pinterest? Congrats! We adore Tailwind and the way it allows you to streamline your Pinterest strategy. If you know me, you know how much I love efficient processes and data, and Tailwind provides both of those! We will walk you through step by step how to set up Tailwind for your blog.
If you don’t really know what Tailwind is yet, you can check out the reasons why we love this Pinterest scheduling tool here.
- 1 Signing up for Tailwind
- 2 Setting up Your Tailwind Account
Signing up for Tailwind
Tailwind has this cool feature where it gives you 100 free pins so you can do a trial run. You can sign up using our affiliate link here, to give it a try using the free trial. At the top of the screen, you will see something that says free trial. Click that. Then it will ask you to sign up using your Pinterest or Instagram account. Choose the Pinterest account since that’s what we will be focusing on in this post. Click Authorize App.
Next you’ll see a screen that will ask you to enter your email address and your password for Tailwind. Make sure you write those down somewhere. It will also ask you what size your business is. Answer this according to your business size.
Setting up Your Tailwind Account
Install the Tailwind Chrome Extension
Once you sign up for your free trial, it will prompt you to download the Tailwind Chrome Extension. You’ll need this to schedule pins quickly and schedule multiple pins at a time. You may need to close out of Chrome after installing it or even restart your computer, so keep that in mind. We talk about how to use that extension in this post.
Syncing Your Pinterest Account and Website on Tailwind
Next we are going to make sure your Pinterest account and website are linked to your account so we get up to date analytics. Go to settings in the top right of your screen and click on account settings. Make sure the Pinterest handle is filled in and your website URL. By this point, you should have already confirmed your website on Pinterest (that’s how it tracks data). If not, you can check this post out. Then click save.
Next, you’ll want to sync your Tailwind account to your Google Analytics account. You should have already done this with your blog to track your traffic and see in depth statistics of your website traffic. To link your GA account to your Tailwind account, simply be logged into your blog’s gmail account, navigate back to the Tailwind settings page, click the Google Analytics tab, then click integrate Google Analytics. Select the corresponding gmail account to sync the accounts, then click save.
Set up a Tailwind Schedule
One of the cool things about Tailwind is that you can set up a schedule of optimized times to pin to your audience. This allows pins to go out at the X best times in the day without you having to do a thing after scheduling them! To set up a schedule, go to the sidebar on the left, click publisher, then click schedule.
There it will ask you to generate a smart schedule. This will analyze the activity on your pins and choose the best times of the day you schedule pins. You can try different numbers of pins a day, but we recommend 30 pins a day. It will also allow you to add a suggested time slot, which are the extra times with green dotted lines around them. These are the next most popular times of the day so you can do more on the weekends if you like to get more exposure for your pins.
Keep in mind that the number of pins scheduled a day will vary because it’s an average. Some days pinners are more active so they increase the number of pins a day in the optimized schedule.
Create board lists on Tailwind
Creating board lists is an important part of setting up your Tailwind account. It keeps your boards and group boards organized and makes the scheduling process quick and easy. For an in depth post on how to create board lists, check out this post.
Create Smart Loops on Tailwind
Smart loops are a great function that allow you to loop popular pins or seasonal pins so you don’t have to come back in to reschedule them all of the time. To do this, hover over the left sidebar, click publisher, then click Smart Loop. You’ll be prompted to watch a short video, then it will ask you if you want to create an all year round loop or a seasonal loop.
Seasonal loops allow you to specify the months of the year you want the pin to go out on while the year round goes out continuously. You can use seasonal loops for your Christmas content or summer travel content. Make sure you start it about 2-3 months before the peak of the season so the pin has time to gain traction while people are planning ahead.
Join Tailwind Tribes
Once you have everything set up for scheduling pins, you’ll want to join Tailwind tribes. Tailwind tribes are an awesome way to get your pins out there and to fill the gaps in your schedule with other people’s content that your readers will find useful. On the left hand side, you will see a tab in the menu that says tribes. Click on that.
To join tribes, you can click on Find tribes which allows you to type in keywords for tribes you’re interested in joining. Choose ones that are more niche specific like Europe travel vs. travel. You’ll be able to see how many members are in the tribe, the activity level in the tribe, the tribe rules, and a button to click to join the tribe. You get access to up to 5 tribes for free.
Alright ladies! That’s the low down on how to set up your Tailwind account. In the coming weeks, we will talk about how to schedule pins and a more in depth look at what the tribes feature is all about. See you next time!
Admin & Pinterest Manager
Jess is a cat loving, mountain climbing, cowgirl boot wearing travel blogger from Texas, USA.
She is a recent graduate from Colorado State University in Human Development and Family Studies. When not teaching the future of her country, Jess is usually on her laptop doing Pinterest Consultation for bloggers and small businesses, working on her blog, or sharing funny cat videos and memes.
Within the next 5-10 years, Jess hopes to be location independent so she can see as much of the world as possible. If you’re looking to talk cats, country music, mountains, wine, or Pinterest with, Jess is your gal.
Connect with Jess on her site Thrifty Traveler Tips.