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Pinterest group boards are still a useful tool in your Pinterest strategy, despite what some people in the industry say. Using them does require more work on your part to ensure you’re following the rules and making the most out of the group board experience.
If you’re reading this post, you must have already followed our guide on how to join a group board. If not, go check it out here.
The rules for each group board vary so it’s really important you read each group board description and write it down somewhere so you don’t forget. Most group boards ask that for each pin you add to the group board, you repin at least one pin to your own boards. You’ll want to keep tabs on this so the group board doesn’t take a nosedive and stop working for you completely.
The whole concept of group boards is that you are borrowing audiences that are similar to yours. You know that other people are sharing content to the group board your audience would love and that they are hopefully sharing your pins to their audience who will eat it up. Therefore, group boards only work if people are sharing content from them too.
When you share other people’s content to your boards, you are giving that group board a boost, that pinner a boost, AND you are sharing valuable content to your readers so it’s a win all the way around. I like to make a list of the group boards I’m in and choose a few each day to go into and save pins to my boards to help the boards and keep fresh content in my boards. That’s an easy way to make sure you aren’t forgetting to come back and do it.
Sharing to group boards used to be easy! There are a few different techniques to doing this, but the process is still pretty much the same. Pinterest used to let you click on your pins and then click the save button to share it to group boards over and over, but they no longer allow you to do that.
In order to do it that way, you need to go to your Blog Board, click on the pin and then save it to a secret board. I named one “Board to Pin From” and save all of my pins there when I’m about to share them to group boards. Then, click on the pin and click save pin. Go down the list in alphabetical order of group boards that pin would be allowed in and click save on it. Repeat that until you make it to the bottom. So to make it simple:
1. Go to the pin you want to share in your Blog Board
2. Click Save on the pin and save it to your secret board
3. Go to the secret board, click on the pin, and click save
4. Then go down the list in alphabetical order of group boards that pin would be allowed in and click save on it
5. Repeat that until you make it to the bottom
Some people don’t want to do it that way since the pins show up in a batch on you profile. Don’t worry about looking spammy to your followers since they rarely see your pins come through their feed. The only time you can see it is if you have a Pinterest feed plugin on your website or if they actually come to your Pinterest profile and click on your pins. You should be sharing pins from the group boards so that shouldn’t be an issue anyway, RIGHT?
Some other people share 3 pins every day but share pin 1 to group boards 1-5, pin 2 to group boards 6-10, pin 3 to group boards 11-15, etc. This is time consuming and requires you to keep track of it all in a spreadsheet or something which makes it more work for you. If you like the structure of that, go for it girlfriend!
Random Other Group Board Tips
You shouldn’t share the same pin to group boards more than once a month, but you can share multiple pins that lead to the same post. That allows you to promote your post throughout the month without flooding a board with the same pin. Remember in our how to find group boards post where we said not to join group boards where it’s one person who is putting the same pin over and over? Don’t be that person! Pinterest likes when you upload fresh pins anyway.
A little while ago, Pinterest stated that they put more value on the owner of the pin pinning directly from their website instead of repinning their own content from your Best of Board. Tailwind is a great way to do that without spending hours on Pinterest. You can learn more about that here.
Okay girl. We’ve talked about why group boards are important and how to use them in a way that helps you while also helping someone else. Some people ask why they should be sharing other people’s content instead of their own and I always respond with: “If you’re not willing to help someone else, why should they be willing to help you?” If this is a message you are on board with, join our Facebook group Female Travel Bloggers where we harp on supporting other awesome women in the travel blogging industry every day. See you next week for more Pinterest tips!
Admin & Pinterest Manager
Jess is a cat loving, mountain climbing, cowgirl boot wearing travel blogger from Texas, USA.
She is a recent graduate from Colorado State University in Human Development and Family Studies. When not teaching the future of her country, Jess is usually on her laptop doing Pinterest Consultation for bloggers and small businesses, working on her blog, or sharing funny cat videos and memes.
Within the next 5-10 years, Jess hopes to be location independent so she can see as much of the world as possible. If you’re looking to talk cats, country music, mountains, wine, or Pinterest with, Jess is your gal.
Connect with Jess on her site Thrifty Traveler Tips.