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If you’re reading this post, you probably already have some idea of what Tailwind tribes are, but if you don’t, we will catch you up to speed. Tailwind tribes are a great feature that work similarly to group boards on Pinterest, except they encourage people to schedule pins so they go out at the best times of the day instead of whenever you are on repinning content.
Wait a second…what the heck is Tailwind? If you’re wondering that, go check out our Tailwind post here! If you’re struggling getting your Pinterest account set up correctly, we have a step by step guide to help you get your account all ready to go here.
- 1 What are Tailwind Tribes for?
- 2 Are Tailwind Tribes free?
- 3 Why are Tailwind Tribes Useful?
- 4 Where can I find Tailwind Tribes?
- 5 How can I tell what a good Tailwind Tribe is before I join?
- 6 How do I share pins to Tailwind Tribes?
- 7 How do I schedule pins from Tailwind Tribes?
- 8 What do these stats on the side of the tribe mean?
What are Tailwind Tribes for?
Tailwind tribes are a way for you to connect with like-minded bloggers and get more eyes on your content. The goal of tribes is to get your content shared by other people to their audience. The extra pro of tribes versus group boards is that it encourages users to use Tailwind to schedule them to go out at optimal times of the day by keeping track of your shares and scheduled pins on the side.
Are Tailwind Tribes free?
You can use Tailwind tribes for free on the trial version of Tailwind, but we don’t recommend using your 100 free pins to schedule other people’s content. We recommend waiting to use tribes until you have upgraded to paid Tailwind (you can do that here using our affiliate link), so you can work other people’s content into your daily scheduling.
You do get 5 free tribes and 30 shares a month when you upgrade to paid Tailwind. If you want to have access to more tribes and more shares a month, you can upgrade. It’s really up to you and how much you use the feature. FTB upgraded so we have 200 shares a month for all of our awesome travel content we have so it can spread its wings!
Why are Tailwind Tribes Useful?
The awesome thing about Tailwind tribes is that they are usually pretty specific. For instance, if you’re in a Europe travel tribe, there is a 99.9% chance that everyone who is in that tribe has Europe content and that their audience would be interested in Europe content. That means the chances of them scheduling your pin and their audience receiving it well, are pretty good! Now in order for people to want to share your pins, you need to make sure that they look nice and have SEO rich Pinterest descriptions.
They have a great feature that makes it really easy for admins to see who is actively contributing to the group and who is just there spamming the crap out of it. Unfortunately, group boards doesn’t have those analytics so you can’t easily see who is bringing the group board down, but tribes does! We use that to remove anyone who isn’t sharing the love because honestly that’s not fair to the other tribe members! That means that it’s easier to get into solid tribes that are actually beneficial to you.
They encourage people to schedule pins instead of manually repinning them. Now I love manual repinning, but there is something to be said for Tailwind’s ability to analyze your account and give you optimal time slots for your audience. Tribes encourage you to schedule other people’s pins to those time slots in tribes (that’s also how they keep track of whether you’re sharing people’s pins or not). Now this means that YOUR pins are being shared during optimal times of the day for other people’s audience when they schedule from tribes = better chance for traffic. WOOHOO!
Where can I find Tailwind Tribes?
There are a number of ways to find Tailwind tribes. You can use Tailwind itself to search for public tribes that are accessible to everyone. To see those, go to the tribes tab on the left hand side and click on Find a Tribe at the top. This will take you to a new page where you can search for keywords like Europe, budget travel, etc.
You can also google best Tailwind tribes to join for X niche and see if you can join any of those. Sometimes those are hit or miss since you can’t see much information about them before you join. Sometimes you get lucky.
You can also search the Pinterest Group Boards Facebook group to see if there are any in your niche. Make sure you tag people if you request to join their tribes though so they see your comment.
Lastly, you can look in your favorite groups to see if they have any Tailwind tribes available to join. FTB has a few you can join and I know of a few other blogging groups that also have niche specific tribes for their members.
How can I tell what a good Tailwind Tribe is before I join?
Okay so now you found some tribes that my work for you, but how do you know if they’re good or not? When you are using the search function on Tailwind, it will pull up tribes for you to look at along with some stats. It will tell you how many members are in it (more people means more people to repin your pins but also more people sharing pins so your content will be bumped down faster), how active it is (you want there to be good activity otherwise no one will be sharing your pins), as well as the rules for the tribe (don’t join any that say you can only share a pin there once).
You can click the button that says preview tribe to see what’s going on in that tribe. Don’t pay attention to the pins it shows. Those are the super rare pins that gone tons of engagement to make the tribe look good. Look on the left hand side where it says reshares and repins. You want the repin number to be equal to or greater than the reshare number ideally because that means for each pin that was reshared (scheduled), it had at least one repin by that person’s audience it was scheduled to. If tons of people are sharing but no one’s pins are gaining traction within that audience, it may not be a good tribe to join.
Once you’re in the tribe, we will tell you how to evaluate if it’s worth staying in for you or not using the additional stats for the tribe. Read more about that down below.
Sharing pins to Tailwind tribes is easy, but it confuses a lot of people. The easiest way to share a pin to Tailwind tribes is by not even being on Tailwind at all (WAIT WHAT??). Yes, I actually mean that. Go to your Pinterest account and go to wherever the pin you want to share is. If you followed our guide to setting up your Tailwind account, you should already have the Google chrome Tailwind plugin by now. If you didn’t follow our guide, STOP and go do that now.
Okay, you must have the awesome little Tailwind logo hanging out on your Chrome browser now. Sweet! If you just installed it, refresh the page where the pin you want to share is. Now you should be able to put your cursor over the pin and the little wave will come up. Click that little wave over the graphic and it will bring up a window for you to schedule the pin. Down below where it says choose boards, you will see something that says share to tribes. Click on that and share it to any tribes that are relevant for that pin. Easy peasy!
P.S. You don’t actually have to schedule the pin to any boards in order to share it to tribes. You can leave that blank and close it. That pin will just go hang out in your Tailwind drafts.
How do I schedule pins from Tailwind Tribes?
Scheduling pins from Tailwind tribes is super easy too! Go to whatever tribe you want to schedule pins from and find a pin you like. Down below the pin graphic it will have the description and it will say Type a board name below that. Type in whatever board name you want the pin to go to and then click add to queue. That’s it!
To find specific topics of pins in a tribe, you can use the search bar at the top of the tribe to the left of where it says new. You can search for family inside of a budget travel group or a Europe travel group to get even more niched down for you.
What do these stats on the side of the tribe mean?
Okay, now that you have shared some pins to the tribe for at least a week or even a month, you can check to see if that tribe is actually helping you. On the left hand side of the tribe you will see stats for the tribe itself and then stats for your pins in the tribe. Hone in on your pin’s stats themselves to see how many reshares you had, repins you had, and the reach of your pins.
The reshares (scheduled pins) should be less than or equal to repin number (number of times your pin someone else scheduled was repinned by their audience). If your repin number is higher, that means that you are doing AMAZING and have click worthy pins or a very niched down tribe. It’s still okay if your repin number is less than your reshare number, but it just means you have some space to improve your descriptions or your pin graphics to make them more engaging.
You can also go to the top of the tribe and click on the tab that says “yours” to see which pin graphics people are sharing the most. That will tell you what topics are the most popular and which pin graphics people are being drawn to. Keep that in mind as you choose pins to share and which posts to create new pins for.
The stats on the left will also tell you if you’re following the rules of that tribe. Some tribes require a 1:1 ratio (schedule one pin for each pin you add to the tribe), while some tribes require you schedule 2 or 3 of other people’s pins for each of your pins you add. Look for your name in the list. The number on the left is the number of your pins you’ve added to the tribe and the number on the right is how many of other people’s pins you’ve scheduled. Keep an eye on these so you don’t get removed from the tribe for violating the rules.
There you have it! Let us know what you think about our Tailwind tribes guide down below. Don’t forget to save this to your Tailwind or social media board on Pinterest so you can find it later.
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Jess is a cat loving, mountain climbing, cowgirl boot wearing travel blogger from Texas, USA.
She is a recent graduate from Colorado State University in Human Development and Family Studies. When not teaching the future of her country, Jess is usually on her laptop doing Pinterest Consultation for bloggers and small businesses, working on her blog, or sharing funny cat videos and memes.
Within the next 5-10 years, Jess hopes to be location independent so she can see as much of the world as possible. If you’re looking to talk cats, country music, mountains, wine, or Pinterest with, Jess is your gal.
Connect with Jess on her site Thrifty Traveler Tips.