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Followers on Pinterest! What everyone wants, but everyone struggles to gain. Followers used to be very important on Pinterest when they prioritized pins from people you follow in your feed. Pinterest has been putting the emphasis on ALL pins across Pinterest that you would be interested in instead of just pins people you follow are sharing. Keep in mind that Pinterest is a search engine first and foremost, NOT a social media so they will always prioritize content chosen for you based on your interests vs. what people you’re following are sharing. This makes follower numbers more for looks than serving an actual purpose.

We do want to note that Pinterest has rolled out a way for you to see just what people you follow are sharing by clicking the following tab at the top of the screen. This isn’t something the normal user would utilize most likely, but it is there if you want to check it out and worth mentioning.

Why are people always freaking out about Pinterest followers?

When brands are deciding whether to work with you, they take into account your social media presence and reach without fully understanding how Pinterest works. When giving Pinterest stats to brands, we recommend telling them your average views from Pinterest rather than your follower number. Some people have 40k followers and only 100 views a day while some people with 200 followers have 500 or even thousands of views a day because they know how to keyword correctly.

If you’re wondering what we are talking about when we say use SEO keywords in your Pinterest descriptions, go read this post!

Pinterest followers

People you follow tab

 

How do I get followers on Pinterest?

If you decide that it is important for you to have those Pinterest followers to boost your There are a few ways to increase the odds of gaining followers:

1. Make sure you have Travel Blogger (or Travel Blogger and Lifestyle Blogger if you blog about more than one thing) in your name like we discussed in our post about setting up a Pinterest account. This will make sure anyone searching for travel bloggers to follow, will find you.

2. Search for travel blogger (or whatever kind of bloggers you want to follow) on Pinterest and follow anyone who comes up. Keep in mind if they have a ton of followers, they probably won’t follow you back. Most of the hits in the top 20-30 all have tons of followers.

3. Go to your followers or someone similar to you and follow some of their followers. If they’re interested in that person’s content, they will probably be interested in yours!

4. Find a follow for follow thread and put your handle in it. We always recommend finding niche specific follow threads so you know they’re interested in your content and vice versa! You don’t want to end up having a bunch of followers who will never actually pin your content.

5. Post on your social medias, both personal and your blog’s social media, to let people know you have a Pinterest account and that they should follow you. It really can be that easy to get followers!

There you go! Now you know that followers aren’t as important on Pinterest as other platforms, but how you can boost those numbers for brands if you want to. If you haven’t already checked out our guides on how to use Pinterest to drive traffic to your travel blog, go check them out here so you can focus your efforts on things that actually will impact your page views from Pinterest.

Jess Stom

Jess Stom

Admin & Pinterest Manager

Jess is a cat loving, mountain climbing, cowgirl boot wearing travel blogger from Texas, USA.

She is a recent graduate from Colorado State University in Human Development and Family Studies. When not teaching the future of her country, Jess is usually on her laptop doing Pinterest Consultation for bloggers and small businesses, working on her blog, or sharing funny cat videos and memes.

Within the next 5-10 years, Jess hopes to be location independent so she can see as much of the world as possible. If you’re looking to talk cats, country music, mountains, wine, or Pinterest with, Jess is your gal.

Connect with Jess on her site Thrifty Traveler Tips.

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