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Hey there and welcome to our post about how to write a Pinterest description with SEO keywords. By this point, you should have your Pinterest account created, your boards created and your own pins created using Canva. If not, please go read those posts by clicking on the words above so you know your Pinterest is set up correctly. In this post we are going to talk about how to write a pin description.

Since Pinterest operates as a search engine instead of a true social media platform, pin descriptions are what determines if your pin is shown to Pinterest users. This makes it one of the most important aspects of your Pinterest strategy.

How to Write a Pinterest Description

Every time you type something into the search bar on Pinterest, you are typing in a keyword and Pinterest is giving you back pin graphics that it thinks fit your search the best! So let’s talk about how to make sure your pins are showing up at the top of the search.

What Makes a Good Pinterest Description?

1. Your pin solves a problem

In our last post, we pointed out that your pin graphic should tell the reader what problem your pin solves. This should also be touched on in your pin description too. For instance, if your post is about what things to pack for a Europe trip or what not to pack for a Europe trip say that. It helps the reader solve their problem of not knowing what to pack.

2. Include keywords

Your pin should includes keywords that someone would be typing in to answer a question or solve a problem. Try different variations of the keyword phrase so you can show up on multiple searches. For instance you could do: Europe packing list, what to pack for Europe, things to bring to Europe, packing list for European vacation, etc. They are all targeting the same topic but are different ways someone could search for that pin.

3. It has a call to action

If you’re not familiar with a call to action, it is a phrase that encourages the reader to do something. In this case, we want the reader to click on the pin to read more or save it to their board so it’s easy to find when they’re ready to use it. Whatever you want them to do, make sure you clearly tell them!

4. It includes relevant hashtags

This is something Pinterest is trying to make popular, but I don’t think it’s really catching on nor useful. We would rather use this space for more keywords so we usually only put 1-3 hashtags if we have extra room. Make sure they are kind of specific but not so specific that no one would ever search them or use them.

5. It has a conversational tone to it

The worst thing you can do is either leave a string of keywords or sound like you’re stuffing as many keywords as possible in it. Be fun and original while working in your keywords so the audience feels comfortable with you.

Your pin description

Why Are Each of These Important?

Each of these have an important role in you pin reaching the correct people and encouraging them to click, save the pin, etc. Read more about each one below!

Solve a problem: In order for your content to be found and to be successful on Pinterest, it must be about a topic that people need help with. While writing your description, ask yourself: what problem or question would someone have in order to find my post? If it’s a post about a packing list for Europe, then their problem would be they’re heading to Europe and don’t know what to pack and their question would be: What do I pack for a month in Europe? This step will help you think of keywords and phrases people would be typing in.

Keywords: Once you’ve pinpointed WHY people are looking for your content, you can use that to come up with keyword phrases people would be typing in. If you don’t know what a keyword phrase is, it’s a series of words people type in to find a solution to their problem. For instance, Europe packing list is a keyword and would bring results for Europe packing list posts. Think of at least 2-3 things people would search to find your pin. If you’re stumped, ask your friends or family what they would type in or use the Pinterest search bar to see what keywords related to your main subject it recommends.

Call to action: Remember when writing your descriptions that Pinterest is a search engine and that pinners are normal people like you and me. It’s important to have the keywords in your description, but you need to motivate people to connect with your content and save it for later. You can reach millions of people, but without a solid call to action that draws people in, it’s useless because they don’t ACT by saving or clicking on your content.

Hashtags: You probably think we’re crazy or getting our platforms mixed up, but NOPE! Pinterest is now encouraging its users to use up to 20 hashtags. We recommend using 2-3 hashtags since they show up below your title in the feed, but I don’t recommend more than that and here’s why:

Hashtags are organized in chronological order which means they are the most helpful for underdogs who don’t have their content ranking high up in the Pinterest searches yet. If you get some traction on hashtags it will bump you up in the search results, but since it’s still such a new feature, people aren’t really using it much.

It does NOT move your pin up to the top of the hashtag feed when you add new hashtags to an old pin. It only puts it at the top on new pins you upload. The issue we have with them and why we don’t recommend more than 3-4 hashtags is that they take up characters in your description that you can use to rank on Pinterest.

Conversational tone: Nobody likes pin descriptions that are just a bunch of keywords strung together (including Pinterest). If someone clicked on your pin to get a close up, that means they want to know more, so show off your personality a bit and RELATE to them as a human being!

Examples of Pin Descriptions

Alright, now that you know what’s important to have in your pin description and WHY, let’s look at some examples of pin descriptions and pick them apart.

Are you planning a trip to the beautiful city of Chicago? Check out this first timer’s guide to Chicago including where to eat in Chicago, places to stay in Chicago, what to see in Chicago, things to do in Chicago, transportation in Chicago and much more. We will tell you the best place to get some deep dish pizza too of course! Don’t forget to save this Chicago travel guide to your travel board so you can find it later. #chicago #chicagoillinois #chicagotravel

Chicago pin description

This one is keyword heavy, but hopefully it gives you an idea of what it should look like. We know it seems repetitive to have in Chicago after all of those phrases, but that’s what makes it a keyword. Otherwise you would have where to eat, places to stay, what to see, etc. but Pinterest wouldn’t know WHERE you’re talking about so you wouldn’t rank in the correct place.

Here’s another example: Planning a trip can be expensive, but these money saving tips will help you travel on a budget during your next trip. Come check out these easy ways to save money while traveling. You’ll definitely want to save these money saving tips to your travel board so you can find them later. #budgettravel #traveltips #savingmoney #moneysavingtips

Side note: We always recommend that for your first few pin descriptions you go through and underline or bold your keyword phrases so it’s really easy to see WHAT keywords you’re targeting. If you need to italicize the call to action to make sure you have that too, go for it! It will be tricky in the beginning, but we promise it will get easier.

There you have it! Now you know how to write a kickass Pinterest description that will send traffic to your pin for years to come! Take the time to start rewriting your Pinterest descriptions or to write them for the pin graphics you have already created. Our next post will be all about how to upload your pin to Pinterest and why our way is better than how most people do it. As always, if you have any questions, comment below or post them in our Facebook group Female Travel Bloggers.

Jess Stom

Jess Stom

Admin & Pinterest Manager

Jess is a cat loving, mountain climbing, cowgirl boot wearing travel blogger from Texas, USA.

She is a recent graduate from Colorado State University in Human Development and Family Studies. When not teaching the future of her country, Jess is usually on her laptop doing Pinterest Consultation for bloggers and small businesses, working on her blog, or sharing funny cat videos and memes.

Within the next 5-10 years, Jess hopes to be location independent so she can see as much of the world as possible. If you’re looking to talk cats, country music, mountains, wine, or Pinterest with, Jess is your gal.

Connect with Jess on her site Thrifty Traveler Tips.